“Smarter Information, Smarter Consumers,” — Review of an Article in Harvard Business Review, by Richard H. Thaler and Will Tucker

Review by John Hnatio, Chief Science Officer FoodQuestTQ LLC A well-written and entertaining article BUT “choice engines” are nothing really new. Turbo Tax is a good example. Turbo Tax takes the labyrinth of complex and confusing government tax regulations and interprets them to produce a simple and easy to use question and answer format to do […]